copy – Robert McBride illustration – Eamonn O’Boyle
i just ate the big idea
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www.behance.net/mreamonn
Home Plus (Tesco South Korea) brings the product to the people..virtual shopping aisles have taken over several train platforms. This ingenious solution allows the customer to avoid the congestion and queueing at the supermarket by using a simple ‘point and shoot’ method via their smart phones. The total purchases are debited from the customers credit card and the groceries delivered later that same day to a chosen address. This unique digital solution was so successful that online sales increased by 130% in three months! Registered users also increased by 76%..
This is my first attempt at animating characters and it looks like something out of an episode of Bosco from the 80s..but that has its appeal I suppose. I had a whole series of animations planned and decided to pick the one about a tormented genius guy who wakes up one day and feels completely free..free from the dreaded big idea that plays havoc on his mind. Only to find that the monster never really left him and he is forced to eat it and thereby become one with it. Problem – Solution..but er, not much of a resolution..I never got round to the part about explaining what he actually does with all these great ideas once he has digested them. Nor is there any explanation for why the narrator sounds English, the artist German (living in Paris) and the big idea is a growling werewolf who can’t speak despite his mindful genius. Ah well, it’s ‘art’ eh, not everything needs explaining.
unique: having no like or equal; unparalleled; incomparable
Thank you for taking the time to visit my slippery blog. You will not be disappointed.
Or perhaps you will be..not to worry, it’s only your time we’re wasting.
My name is Eamonn and I am a Postgraduate student in advertising at the Dublin Institute of Technology (DIT) Aungier street (in association with IAPI – the Institute of Advertising Practitioners in Ireland). I have just completed my first semester and I’m spending my summer days pondering the significant factors that in my view, form the basis of any exceptionally great advertising campaign. Of course this is total rubbish but in truth I have been thinking about it every now and then. It seems most advertisements will consider the basic rules – know your audience, establish a brand identity & image, highlight the benefits of your brand and its superiority above its competitors blah blah. Yet despite these crucial ingredients, the vast majority of advertisements simply fade into the background and are forgotten in an instant. Great ads are something entirely different, they seem to transcend the boundary between advertising and movie making in that they create a fantasy that is both personal and somehow attainable.
I have decided to make it my mission in life to become one of those clever advertising chaps who prance around all day drinking sherry and listening to Bach. I have it in me..oh yes the big idea is bubbling away just below the surface and he is dying to get out.
Some lovely ads I found recently designed for lego by by FCB Johannesburg. Simply brilliant.
I had a fantastic idea to create an app for Match.com that would not only allow people to see compatibility matches within a very close range but would also suggest the perfect date based upon their geographic position! Wow how awesome you say! Yeah well, the people from the Future Lions didn’t think so highly of it.
Anyway, let me explain briefly how it works..maybe you like art for example and as you sit on the train gazing into space the closer app informs you that there is a perfect match in the next carriage. You click ‘get closer‘ to alert the possible match to your presence. If they respond by clicking yes to your invitation then the date database immediately begins screening both profiles to suggest the perfect setting for a first date (at different times throughout the day & all within close range).
‘Take the plunge’ whispered the big idea and so it became my mission..why spend countless hours tapping the key board by candle light and banging on about your favourite colour and your favourite country paths (to a perfect stranger) when you can simply take the risk and go meet them face to face when the moment arrives.
My major downfall here was not knowing that a similar app existed compliments of the gay social networking site gaydar. I have since learnt my lesson and now have finely tuned research skills and will not take the plunge before poking the water.
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals ” (Ogilvy on Advertising).
